| Christmas is Coming It's never too early to start planning |
Festive sale opportunities
As we move into Autumn now is a great time to start thinking about festive sales opportunities and how to generate additional income as we approach the Christmas period.
This could include:
Holiday-inspired family shoots, fun pet portraits, gift vouchers and loyalty prizes to past customers.
For shoots that have happened during the year, encourage new sales with special products that are ideal as presents to family and friends, or a general discount overall for a short time.
Consider how you are going to market these offers
Once you have decided what you are going to offer for the festive season, you will need to encourage sales with your website and marketing.
For example, you could:
Decorate your website and the festive offer pages
Schedule Christmas posts on social media so you don't have to worry about it later when business gets busy
Consider advertising on Google Adwords or Facebook
Start an email marketing campaign
Give your SEO a boost by ensuring that you've included holiday-related keywords
Find out the festive season cut of dates for labs and deliveries so you are able to finalise Christmas orders in time.
Consider a notification bar to advise your customers when final order dates are or when the studio will close and reopen during the holidays
Festive page inspiration
Decorate your pages with festive colour, giving details of the special offers and gift ideas you have available. The example below is Christmas pageset that you can install on your imagefile website and edit as you want.
