As a graduation and award photographer, you could also be classed as an event photographer. However, due to the popularity of this specialisation, we have given it its own category.
This type of event photographer will specialise in graduations, prize givings and award ceremonies, captureing the important elements of the ceremony itself as well as the graduates or award winners.
As a graduation and awards photographer, it's important that your website is functional and professional. After all, it will be the school, university or company that books your services for the award or graduation ceremony.
Depending on your target audience, you may also want to show your brand as fun and laid back in order to appeal to a younger, student audience.
On a practical note, it is important that all graduation or award photographers implement the appropriate privacy settings. We would highly recommend that you set your collections to "private". This option will display an access code box, with the images inside the collection only viewable to those with the correct password.
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If you use social media, and we highly recommend that you do, you will want to make your profiles easy to find. By linking your social media platforms to your website is a really great way to do this. Not only does it make it easier for your visitors to find and follow your social profiles but is also great for your search engine optimisation. You can link to your social media platforms from anywhere on your website, but the most common is from your website footer, website header and contact page.
Notification Bars
Notification bars are mainly used as either an announcement bar or a cookie bar.
An announcement bar is typically used to display current, important information to your clients and should be updated fairly regularly. Announcement bars could be used to display information such as special offers and discounts, seasonal announcements, holiday breaks and other important announcements, for example, Covid-19 pandemic updates.
Alternatively, a cookie bar is used to link to your cookie and privacy policy so that visitors can read, should they want to, how you handle their information and data. A cookie policy is required on any website using persistent cookies i.e. if you are offering gift vouchers to customers.
If in doubt, we would recommend that you always display a cookie policy, just to be on the safe side!
Introduce your client to their private gallery using beautiful cover photos. A collection's cover photo displays one large, full-screen image with the collection title in the centre. The image is selected by you and the settings can be customised to best suit the collection requirements. You can also select a different image and settings for each collection, giving you complete control over the appearance of each client gallery.
Big, Responsive Thumbnails
It's important to consider your client gallery in the same way you would any other page on your website. After all, it's the main way your customer will view and purchase their images.
Using big, responsive thumbnails allows you to display image thumbnails as big as you want within responsive client gallery layouts. Not only that, but you can also select different watermark profiles depending on the media type displayed. This allows you to really customise the appearance of your client galleries as well as give your customer's a unique, well-designed experience.
You can sell anything in an online shop with theimagefile, from physical products (such as traditional prints and other photo products) and stand-alone products to digital downloads, and services.
As a graduation and award photographer, you will most likely want to focus your efforts on selling downloads, prints, and other photographic products.